2020 FIFA Club World Cup Final: Social Media Promo Assets
2020 FIFA Club World Cup Final: Social Media Promo Assets
2020 FIFA Club World Cup Final: Social Media Promo Assets
2020 FIFA Club World Cup Final: Social Media Promo Assets
2020 FIFA Club World Cup Final: Social Media Promo Assets
2020 FIFA Club World Cup Final: Social Media Promo Assets
Creative brief
Please create three distinct graphic designs to display the kick-off times for the FIFA Club World Cup Final. Each design should incorporate the official FIFA CWC logos and those of the FIFA CWC partners. Use a world map to visualize the various time zones. Although an official version of this exists online, we encourage you to use your creativity to present this information in a more innovative and clear manner. The three graphics should be tailored for Facebook, Instagram, and Twitter, respectively, taking into account the optimal shapes and sizes for each platform. Feel free to utilize functionalities such as carousels and galleries if they enhance the presentation. Innovation that improves user experience is highly encouraged. Ensure that the designs are device-friendly, with appropriate font sizes for readability. Relevant fonts and assets for this client can be found in the fonts folder. The specific details to include are: FIFA Club World Cup Final Kick-Off Times, Match 8: The Final, scheduled for 11 February 2021 at 18:00 GMT, featuring FC Bayern München vs Tigres UANL. Include local times for São Paulo (15:00), Monterrey (12:00), Munich (19:00), Cairo (20:00), Doha (21:00), and Ulsan (03:00 the next day).
Results
The newly created graphic designs showcasing the FIFA Club World Cup Final kick-off times have yielded highly positive results. By incorporating the official FIFA CWC logos and partner brands, along with a visually appealing world map to display various time zones, we achieved a clear and innovative presentation of the match details. The tailored designs for Facebook, Instagram, and Twitter received significant engagement, thanks to their optimized shapes and sizes for each platform. The use of device-friendly fonts and creative functionalities like carousels enhanced user experience and readability. Feedback highlights that the graphics not only effectively communicated the essential information but also captivated audiences with their professional and engaging appearance.
Doha bay
The finals featured two distinct design themes in their brand guidelines: "Doha Bay" and "Qatar Pearl."Doha Bay: Inspired by Doha's waterfront, this theme uses shades of blue and turquoise to represent the sea, combined with sandy and neutral tones to reflect the desert and modern skyline. It includes wave patterns and nautical motifs, evoking a vibrant and dynamic atmosphere.
A variation with more subtle blue tints offers a refined, calming visual experience, enhancing readability and creating a sophisticated atmosphere. This approach ensures cohesive and memorable branding.
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Qatar Pearl
Qatar Pearl: Inspired by The Pearl-Qatar, this luxurious theme features gold, pearl white, and other refined colors. It includes intricate patterns and luxurious textures, conveying prestige and elegance.
In essence, the vibrant red and tangerine colors of Qatar Pearl convey energy and prestige, enhancing the brand's luxurious image.
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Integrated approach
The integrated social media marketing approach ensures extensive event coverage by using platforms like Facebook, Twitter, Instagram and TikTok to reach diverse audiences. It maintains cohesive visuals and messages across all channels, includes various content types such as posts, stories, videos, and polls, targets specific demographics with paid ads, fosters community through active engagement, collaborates with influencers for wider reach, and optimises strategies based on real-time performance data. This approach maximises engagement and ensures the event's success.
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Winner
Bayern München clinched the 2020 FIFA Club World Cup title in Qatar. Their victory in the final at Education City Stadium highlighted their dominance in international football, showcasing their strength and strategic prowess on a global scale. The win added another prestigious trophy to Bayern's storied history and affirmed their status as one of the world's top football clubs.
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