PwC Cybersecurity Podcasts Spotify Ads
PwC Cybersecurity Podcasts Spotify Ads
PwC Cybersecurity Podcasts Spotify Ads
Spotify Ads
Spotify Ads
Spotify Ads
Overview
Every day we are working with clients, governments, regulators and cyber security researchers to understand and protect businesses and build a secure digital society.
Our visual approach for cyber security is designed to capture this purpose, differentiate PwC UK and enhance our tech-enabled profile to engage with our audiences.
Spotify Ads
As part of our campaign awareness strategy, we decided to explore Spotify ads, testing various formats to promote the podcast. We utilised audio ads with catchy jingles, video ads with dynamic visuals, and display ads with eye-catching graphics. By leveraging these diverse options, we aimed to maximise our podcast's reach and impact.
Design Challenge
The basis for the visualisation has been specifically developed from our distinctive geometric pattern brand elements. It’s a graphic system of irregular linear compositions which represent the complexities of cyber security.
The way they animate and transform into different patterns illustrates how our insights and capabilities provide clarity and direction, empower leadership and build a secure digital society.
Results
The resulting creative visualisation is distinctive, inspiring and empowering, and will play a significant role in increasing brand awareness and demand of cyber security services at PwC UK.The innovative, graphic styling reflects PwC’s determination to drive change in the industry to build a secure digital society, while the transformative quality of the visual content suggests how cyber security is constantly changing and conveys a sense that things are not always what they seem.
Hero colours
Identifier device
Framing the beneficiaries of change / transformation.
Messaging approach
Primary campaign messaging
Together, we’re building a secure digital society
Core geometric patterns
A selection of linear geometric patterns for the cyber security visual approach are shown opposite. PwC Dark Grey lines form thefocal point of the patterns along with the white lines emphasising motion. The patterns can be used interchangeably with PwC Yellow, Tangerine and Rose background colours.
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Empowering leadership
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Providing clarity
Together, we’re building a secure digital society
Spotify advertising
PwC's decision to use Spotify ads for their cybersecurity podcast is a strategic move that capitalizes on the platform's vast and diverse user base. With millions of active users, Spotify offers an unparalleled reach to a tech-savvy audience who are likely to be interested in cybersecurity topics. By selecting ad formats such as Overlay, Audio Everywhere, Leaderboard, Video, and Branded End Card, PwC ensures comprehensive engagement across different user interactions.
This advertising choice not only increases brand visibility but also engages potential clients and partners who value digital security. Moreover, Spotify's targeted advertising capabilities ensure that PwC's message reaches the right demographic, enhancing the effectiveness of their marketing efforts and fostering a deeper connection with a relevant audience.
Integrated social media strategy
As part of the activation campaign for our cybersecurity podcast, we also launched a series of paid and organic social media creatives. This multi-faceted approach allowed us to engage with a wider audience across various platforms, enhancing our reach and impact. The paid campaigns ensured targeted visibility among specific demographics, while the organic posts fostered community engagement and encouraged user interaction.
By combining these strategies, we effectively amplified our message, driving more traffic to the podcast and increasing brand awareness within the cybersecurity community.
Next Project
