#FixFirst with eSpares: Protect the World, Save Money, Feel Incredible
#FixFirst with eSpares: Protect the World, Save Money, Feel Incredible
#FixFirst with eSpares: Protect the World, Save Money, Feel Incredible
eSpares
eSpares
eSpares
Brief
Collaborate closely with the content and social media teams to design a cohesive campaign identity and create engaging creative assets. Utilize the collected user-generated content to enhance authenticity and relatability. This involves brainstorming and conceptualizing ideas that align with the campaign’s message, ensuring consistency across all platforms. Develop a distinctive visual style and tone that resonates with the target audience, incorporating elements from user-generated content such as photos, videos, and testimonials. Create a variety of assets, including graphics, videos, and infographics, tailored for different social media platforms. Regularly review and adapt the campaign based on feedback and engagement metrics, fostering a dynamic and interactive community around the #FixFirst initiative.
Design Delivery
Creative approach
The campaign successfully brought widespread awareness to the mass public about e-waste and its environmental impact. It resonated deeply with audiences, going viral and significantly increasing public engagement with the issue. The campaign’s message was so compelling that it garnered extensive media coverage, including a feature by the BBC.This exposure amplified the campaign's reach, educating a vast audience on the importance of reducing e-waste and encouraging sustainable practices. The viral nature of the campaign, coupled with the BBC feature, highlighted the urgent need for change and motivated people to adopt a #FixFirst mentality, ultimately driving a significant shift in public behaviour towards more environmentally conscious actions.
Design Challenge
The campaign successfully brought widespread awareness to the mass public about e-waste and its environmental impact. It resonated deeply with audiences, going viral and significantly increasing public engagement with the issue. The campaign’s message was so compelling that it garnered extensive media coverage, including a feature by the BBC.This exposure amplified the campaign's reach, educating a vast audience on the importance of reducing e-waste and encouraging sustainable practices. The viral nature of the campaign, coupled with the BBC feature, highlighted the urgent need for change and motivated people to adopt a #FixFirst mentality, ultimately driving a significant shift in public behaviour towards more environmentally conscious actions.
Results
SME UK Enterprise Awards
Categories:
Domestic Parts Supplier of the Year
SME News draws on our UK wide network of industry insiders to provide you with the latest news, cutting edge features and latest deals from across the UK SME landscape.
September 2019
#FixFirst with eSpares
Did you know that a staggering 75% of us don’t attempt to fix our broken household appliances ourselves? We surveyed 5,000 different people around the UK and found that most people throw faulty appliances away and replace them with expensive new ones. We’re heartbroken!Scrapped appliances are terrible for our environment and a waste of your money too. That's why we're challenging you to ditch throwaway attitudes and embrace a #FixFirst mentality.
Before you consider kicking your underperforming appliances to the kerb, have a go at fixing them! You'll save hundreds of pounds in your lifetime, feel amazing every time you complete a fix and play your crucial part in helping to preserve our planet.
Protect the world
Are the consequences of sending your appliances to landfill weighing on your conscience? #FixFirst lets you keep your appliances running for longer guilt-free. Our planet thanks you!
Save money
Some fixes need just one small part that'll give you change from a tenner. Others don't cost anything at all. A little repairs knowledge gets you a very long way and will save you £££s.
Feel incredible
The pride you feel when you assemble a flatpack bookcase pales into insignificance compared with changing your oven element. Show your appliances what you're made of!
Landing page
A campaign landing page was carefully constructed to provide quick and accessible information about the #FixFirst movement. It served as the central hub, featuring an overview of #FixFirst and its goals, step-by-step instructions and video tutorials for common appliance repairs, testimonials and success stories from individuals who embraced the movement, recommended tools, repair kits,
and service providers, links to social media and forums for sharing experiences and advice, and information on ongoing and upcoming competitions and giveaways. Optimized for all devices, the landing page ensured a seamless user experience and played a pivotal role in educating the public and driving the campaign's success.
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Email campaign
eSpares's vast email list was strategically utilized to spread awareness for the #FixFirst campaign. Targeted emails highlighted the importance of repairing appliances, directing recipients to the campaign landing page and encouraging participation. We segmented the list to ensure relevance, sharing updates, success stories, how-to guides, and information about competitions. This approach maximized engagement and inspired many to adopt a #FixFirst mentality.
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Giveaways
Social media was one of the main communication channels used for the campaign, playing a crucial role in its success. We organized seven competitions in the form of engaging timeline videos and interactive giveaways, designed to captivate and involve our audience. These competitions attracted substantial participation, with over 50,000 people taking part.
The social media posts, featuring a mix of user-generated content, campaign messages, and competition announcements, reached more than 200,000 people in total. This extensive reach was achieved through strategic use of various platforms, leveraging their unique features to maximize engagement and visibility. The competitions and giveaways not only boosted awareness but also fostered a sense of community and excitement around the campaign, encouraging more people to embrace the #FixFirst mentality.
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PR
Widespread coverage in leading national titles including The Guardian, Woman's Own and Good Housekeeping, alongside a measurable uplift in web traffic for key common equipment components.
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