AI For Government: PwC/Microsoft Hackathon event 2023
AI For Government: PwC/Microsoft Hackathon event 2023
AI For Government: PwC/Microsoft Hackathon event 2023
Microsoft
Microsoft
Microsoft
Overview
PwC aims to reshape perceptions of its role in Generation Artificial Intelligence (Gen AI). The strategy involves highlighting PwC's capabilities and positioning in the AI landscape, aligning with a brand strategy that emphasizes collaboration between human expertise and technology. This approach seeks to position PwC as a leader in the Gen AI era, showcasing a harmonious balance between human-led initiatives and tech-powered advancements.
Marketing Objectives
This meticulously crafted event exclusively caters to C-suite executives and decision-makers across industries, particularly those keen on leveraging generative AI for problem-solving. With a specific focus on enabling key government clients to 'hack' their most pressing challenges, the event serves as a unique platform to strengthen relationships and integrate PwC's voice into the GenAI conversation.
This high-profile affair extends its reach to include prominent Government and Health Industry lead partners. By addressing the distinctive challenges faced by these sectors, the event not only solidifies relationships but also positions PwC as a pivotal contributor to the ongoing discourse on generative AI. Attendees, representing a spectrum of industries, will depart with a profound recognition of PwC as the premier partner for navigating generative AI solutions tailored to diverse challenges across government and health sectors.
Design Challenge
Tasked with an exceptionally tight deadline, I faced the formidable challenge of crafting a visual identity that not only adhered to our established brand positioning, encapsulated in "The New Equation," but also precisely reflected the nuances of the given brief. The urgency of the timeline demanded swift and strategic decision-making to ensure a seamless alignment between our existing visual brand language and the unique requirements outlined in the brief. Navigating this tightrope of creativity and consistency, I worked diligently to synthesize the essence of "The New Equation" with the specific elements outlined, ultimately delivering a visual identity that not only met the stringent deadline but also resonated authentically with the core values and aspirations of our brand.
Results
The event highlighted strides in applying artificial intelligence (AI) to tackle productivity challenges in the UK's public sector. Over 100 Whitehall civil servants, with support from Microsoft AI technologists, engaged in a PwC-organised hackathon to explore AI's potential in boosting efficiency. The discussions focused on areas like call centre operations, public contracts, decision-making, policing, flood defence, and skills development. Aligned with Chancellor Jeremy Hunt's productivity goals, the event showcased practical applications of AI to streamline services and reduce bureaucracy. The article emphasises the need for realistic expectations, infrastructure investment, and addressing fundamental issues for sustained productivity improvements.
ICE Awards 2024
Categories:
Best Brand Experience
The ICE Awards, standing for "In-House Creative Excellence Awards," are accolades that recognize and celebrate outstanding work produced by in-house creative teams across various industries. These awards aim to acknowledge the innovative and high-quality work done internally by companies, often highlighting achievements in areas such as advertising, design, marketing, and digital media. The awards provide a platform for in-house teams to gain recognition for their creativity, strategic thinking, and the impact of their work on their organizations.
July 2024
Objective Statement
Our design goal was to bring diverse ideas together, fostering collaboration and synergy among participants. Each pixel, meticulously curated, represented not only an idea but also a solver in this grand tapestry of innovation. By creating a communal space for collective problem-solving, we aimed to weave individual insights into a cohesive fabric, ultimately yielding a singular, impactful solution. Our vision was to cultivate a community of solvers, where the strength of collaboration elevated the potential for innovation, paving the way for holistic and transformative solutions, in alignment with the event's overarching ideantity.
Pushing boundaries
I pushed the boundaries of design innovation by introducing a 3D concept for the first time in PwC's history, a groundbreaking move particularly significant for such a high-profile event. The integration of 3D motion elements posed a unique challenge as I navigated the design landscape, ensuring a seamless blend of these dynamic features in digital assets while maintaining a cohesive brand system with 2D elements for all print assets. This strategic balancing act demanded meticulous attention to detail to guarantee consistency across diverse mediums. Successfully overcoming this challenge not only marked a milestone in PwC's design evolution but also amplified the visual impact of the event, creating an immersive experience that resonated with participants and exemplified the innovative spirit of the brand.
3D Cube Explosion
The dynamic visual element of the exploding 3D cube serves as a metaphorical representation of the expansive reach and dissemination of ideas. As each facet of the cube unfolds, it mirrors the diverse array of individual thoughts and innovative concepts that emanate from our community of solvers. The fragmented motion of the cube symbolises the dispersion of ideas across various dimensions, illustrating the breadth and depth of the intellectual landscape.
The pivotal moment when the fragments converge again signifies the powerful synthesis of these ideas, beautifully illustrating the overarching theme of bringing ideas together. This visual narrative encapsulates the essence of our collective endeavour, highlighting the journey from individual contributions to the harmonious formation of one great solution, uniting our community of solvers in a shared vision of innovation.
Central cube
To facilitate the presentation of various projects on the 3D wall projection, we devised the 3D cube concept, with the central cube standing out as a highlight of the event. Measuring 2.5x2.5 meters, the central cube was strategically designed to accommodate digital projectors within, creating an immersive canvas for showcasing a diverse range of projects. This innovative setup not only provided a practical solution for seamless presentations but also added a dynamic and visually striking element to enhance the overall impact of the event.
Main Stage
The design of the main stage played a pivotal role in the success of the event, serving as a visual centerpiece that encapsulated the innovative spirit and collaborative essence of harnessing artificial intelligence (AI) for public sector productivity. The main stage, with its innovative design elements, underscored the event's commitment to pushing the boundaries of creativity and technology while emphasizing the collective endeavor of bringing ideas together to forge impactful solutions in the realm of AI-driven public sector productivity.
Door Vinyls
The branded doors stood out as a pivotal design element, serving as a symbolic entry point that harmoniously brought together various event elements. Beyond their functional role, these doors encapsulated the theme of collaboration and idea convergence in the AI-driven innovation space. Adhering to PwC's visual identity, they created a seamless link with the main stage, reinforcing the central message of unifying diverse ideas. Placed strategically, the doors contributed significantly to the overall cohesiveness of the event's design, enhancing the immersive experience for participants.
Print Touchpoints
The additional print touchpoints played a pivotal role in crafting a cohesive visual identity across the entire venue. From banners and signage to pamphlets and informational materials, each print element adhered to the established brand guidelines, ensuring consistency and reinforcing the event's overarching theme. These touchpoints served as strategic visual anchors, guiding participants through the venue while consistently communicating key messages.
The intentional design choices in typography, color schemes, and imagery on these print materials mirrored the aesthetic established by the main stage and branded doors, creating a seamless and immersive experience for attendees. The importance of these print touchpoints in unifying the visual identity across the venue cannot be overstated, contributing significantly to the overall success and impact of the event.
Digital Touchpoints
The supplementary digital touchpoints played a crucial role in establishing a unified visual identity across the venue. This encompassed interactive displays, digital signage, and presentation materials, all meticulously aligned with the event's branding guidelines. These digital elements seamlessly extended the visual theme introduced by the main stage and branded doors into the digital sphere, maintaining consistency in color schemes, typography, and imagery.
Strategically positioned throughout the venue, these digital touchpoints not only engaged attendees but also ensured a continuous and immersive experience. The intentional design decisions across these digital elements highlighted their significance in reinforcing the event's visual identity, contributing substantially to the overall coherence of the venue's ambiance.
Post-event
Our post-event social media strategy used short videos to efficiently convey key highlights and insights from the event. These dynamic snippets were strategically shared across platforms to sustain engagement, extend the event's reach, and communicate the groundbreaking discussions and innovations that occurred.
Pre-event
Our pre-event social media strategy aimed to generate hype and awareness by featuring regular engaging content from PwC CEO Kevin Ellis, as well as partners and directors from PwC and Microsoft. Leveraging their influential voices, we shared insights, behind-the-scenes glimpses, and impactful messages to build anticipation and highlight the event's significance in the AI and innovation space. This approach established thought leadership, creating excitement among our target audience.
The AI in Government event, prominently featured in the Financial Times, has garnered significant attention for its insights into applying artificial intelligence (AI) to enhance public sector productivity. The article captures key discussions from the event, emphasising the practical applications of AI in areas such as police productivity and ministerial decision-making.
This recognition in the Financial Times underscores the event's importance, positioning it as a critical forum for exploring the intersection of AI and government initiatives.
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