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PwC and Microsoft: Banking Horizons event 2023

PwC and Microsoft: Banking Horizons event 2023

PwC and Microsoft: Banking Horizons event 2023

Microsoft

Microsoft

Microsoft

Location
London
Type
Events
Launched
April 2023
Client
Microsoft
Creative lead
Kelvin Dews
Design leads
Fudzhay Saidov

Overview

In spring 2023, PwC and Microsoft presented Banking Horizons, a showcase for the latest thinking on digital transformation in the banking industry. This joint event, a first for both firms, delivered an innovative experience a world away from a traditional event for the industry, helping establish a distinctive profile for our two firms in a crowded market.

Marketing Objectives

Facing the time constraints of our busy C-suite audience, Banking Horizons took on the marketing challenge of creating an event they couldn't afford to miss. Through strategic collaboration, we designed a dynamic experience focused on the issues keeping our clients up at night. Featuring diverse speakers like Professor Brian Cox, our sessions covered a wide range of themes, incorporating interactive elements for maximum delegate engagement. Our breakout spaces provided a sensory-rich, immersive experience, while a technology theatre showcased cutting-edge exhibits, including a music-converted tech vest and the Infinite Financial Solutions app developed by PwC on Microsoft technology. This marketing endeavour aimed to captivate our audience, making Banking Horizons an unmissable and unforgettable event on their calendars.

Design Challenge

The event branding and design challenge for Banking Horizons was a meticulously executed strategic effort aimed at capturing the attention of our time-strapped C-suite audience. Focused on creating an unmissable experience, our marketing approach involved meticulous design within the established PwC financial services branding. This collaborative effort included working with three different external creative agencies, alongside high-level stakeholders from both PwC and Microsoft. Through this multifaceted collaboration, we curated a dynamic experience covering diverse themes with interactive elements to ensure maximum delegate engagement. The breakout spaces were designed to offer a sensory-rich and immersive experience, while the technology theatre showcased cutting-edge exhibits. This branding challenge was not just an event; it was a strategic marketing endeavor, making Banking Horizons an unforgettable fixture on the calendars of our esteemed audience.

Results

Banking Horizons attracted 360 registrations and received extraordinarily positive feedback, including praise for its evident commitment to diversity and inclusion. Collaborating on this joint venture helped strengthen the bonds between PwC and Microsoft. Ultimately though, this was about showing that together we offer unbeatable capabilities to drive digital transformation. Banking Horizons has successfully transformed perceptions of PwC and Microsoft. It pushed boundaries with its combinationof imaginative content, commitment to diversity and inclusion, and success in creating a unique physical and intellectual space where industry leaders could connect. This lays the foundations for the innovation and collaboration that will be so vital to meeting the challenges of our digital future.

01
WINNER

Conference & Incentive Travel 
(C&IT) Awards

Categories: Finance and professional  services event of the year (2023)

Our success in this event branding and design challenge was further underscored by our notable achievement in the industry awards circuit. Competing against strong contenders like HSBC's Internationalists Day Event, produced by MCM Creative Group, and Santander's Navigator Launch event, executed by Live Nation, our event emerged victorious in its category. This accomplishment is particularly noteworthy considering the caliber of our competition. 



Additionally, our event garnered recognition by being shortlisted in the Conference of the Year category, an accolade ultimately claimed by Google's Marketing Live event, produced by Wonder. This recognition not only speaks to the excellence of our event but also positions it among the elite in the industry.

September 2023

02
WINNER

Conference & Incentive Travel 
(C&IT) Awards

Categories:
Best Brand Activation 2023

The Access All Areas Conference & Awards has its roots in the imperative need to address and elevate crucial issues and standards within the live events landscape.

The project stands out as a testament to its commitment to fostering positive change in an industry that demands excellence. Positioned within one of the most challenging categories, it competes alongside well-established brands like Bentley and Lego. Undoubtedly, this places the project in a highly competitive arena, reflecting its determination to not only meet but exceed industry standards. The recognition of its merit in such esteemed company underscores the event's significance and impact within the live events sector.

September 2023

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